Share of Voice (AI) Tracking
Compare your brand's mention frequency against competitors in AI-generated responses. Understand your market share in the new AI-driven discovery landscape.
The Challenge
Unknown Competitive Position
In traditional media, you can measure share of voice through advertising spend and media mentions. But in AI conversations, you have no visibility into how often competitors are being recommended over you.
Losing Ground Without Knowing
Competitors may be dominating AI recommendations in your category while you're focused on traditional marketing channels. Without data, you can't see the gap widening.
No Benchmark for Success
Even if you're appearing in AI responses, how do you know if that's good enough? You need competitive context to understand whether you're winning or losing the AI visibility battle.
How Share of Voice Works
Add Your Competitors
Input your main competitors, we'll track their brand mentions alongside yours across all configured prompts and AI models.
Track Mention Frequency
We analyze AI responses to count how often each brand is mentioned, recommended, or positioned as a solution.
Calculate Market Share
Your share of voice is calculated as a percentage of total mentions across all tracked brands in your category.
Visualize Trends
See how share of voice shifts over time with interactive charts that reveal competitive dynamics and market movements.
Why Share of Voice Matters
Share of voice has always been a leading indicator of market share. In the AI era, the brands that dominate AI conversations will capture the most customer attention.
Competitive Awareness
Know exactly how you stack up against competitors in AI recommendations.
Market Intelligence
Spot emerging competitors and shifting market dynamics early.
Strategic Planning
Set realistic goals and allocate resources based on competitive data.
Why share of voice moves when you did nothing
Not a customer story, an illustration of how a relative metric behaves.
Your mention rate holds steady all quarter. Your share of voice falls anyway, because a competitor published a category study that engines started citing, and the same answers now name four brands where they used to name three.
That is the nature of a relative measure: it reports your position in a field that moves on its own. Reading share of voice next to your own mention rate is what separates a real decline from a crowded answer, and the two call for different work.
Discover Your Share of Voice
See how your brand stacks up against competitors in AI-generated recommendations.